AI Explanation
A concise explanation of the article's key points.
Introduction
Last year I told a founder we should wait for the IPO window to reopen. We did, and the window never came. The eventual M&A offer was 0.9x lower than the earlier bid. That mistake was on me.
Here is the thing: startup exit strategy is no longer a single path. With IPOs uneven and buyers more selective, the winners are founders who prepare for M&A early and treat exit timing as a risk variable, not a hope.
The IPO window is open, but it is not wide
Global IPOs 2024
Global IPOs 2025
Reality
Exit activity is back, but the logjam remains
CB Insights reports Q3 2025 M&A deals rising 8% quarter over quarter to 2,324, the highest since Q3 2022. IPOs rose to 138 in the same quarter, the strongest since Q3 2023.
Yet the same report shows time to exit rising to 15.9 years in 2025, up from 12.2 years in 2015. Exits are improving, but founders are staying private longer. That is the logjam.
- 01M&A activity rebounded in Q3 2025
- 02IPO counts improved but remain selective
- 03Startups are still taking longer to exit
Why startup M&A has become the default exit
Most advisors will disagree, but I now treat M&A as the default outcome and IPO as the upside case. Buyers are paying for cash flow durability and risk control, not just growth.
If your startup exit strategy depends on multiple expansion or perfect market timing, you are leaving value to chance. The safest path is to make the business financeable and buyer-ready.
My mistake: betting on the IPO headline
Case: CloudMetrics and the strategic buyer
CloudMetrics in Austin had $1.8M ARR growing 45% year over year, but only eight months of runway. We built a buyer list fast and focused on strategic fit, not valuation fantasy.
The strategic buyer paid 4.2x ARR. The deal closed because the exit plan accepted reality and moved quickly. That is startup exit strategy in 2026. For founders who cannot find a buyer, secondary markets for startup shares are becoming a viable alternative.
- 01Runway risk forced a faster process
- 02Strategic fit justified the multiple
- 03Clear data room kept diligence tight
The four-step exit playbook I use
Founders want a simple path. I use a four-step sequence that keeps startup exit strategy grounded in financeability and speed.
Run this before you go to market and you will shorten exclusivity and protect leverage.
What this means for founders
Startup exit strategy in a tepid IPO market is about optionality, not optimism. Prepare for M&A early, keep IPO as upside, and treat financeability as a gate, not a footnote.
If you want a baseline range before you plan, start with a business valuation from Valuefy and use it to set your walk-away points.
Frequently asked questions
- Is the IPO market open again?
- It is more active, but still selective. Many startups will exit via M&A first.
- How should I position for M&A?
- Clean EBITDA, reduce risk, and build a buyer-ready data room.
- What if I want to wait for an IPO?
- Model the odds and the opportunity cost. A real bid today can beat a theoretical IPO later.
- When should I start planning?
- 12 to 24 months before you want to exit.
Act on market movement
Order a valuation while conditions are favourable.
Current market multiples, DCF analysis, and risk commentary in a single PDF. Delivered in about ten minutes for €39.
Filed under
Written by
James Crawford
M&A Advisor & Former Investment Banker
James Crawford spent 10+ years in investment banking before transitioning to M&A advisory. He now helps SME owners understand their business value and prepare for successful exits. Based in London, he works with companies across Europe and brings a practical, no-nonsense approach to valuation and deal-making.
Keep reading
More from this category
- 01
The exit paradox: as M&A slows, are 'zombie' unicorns a ticking time bomb?
The global M&A market is navigating a complex landscape in 2025, marked by a peculiar 'exit paradox.
- 02
The AI gold rush: deconstructing the sky-high valuations in tech M&A
The landscape of mergers and acquisitions (M&A) is currently experiencing an unprecedented surge, largely propelled by the relentless innovation and strategic importance of artificial intelligence.
- 03
Beyond the Highest Bidder: Are Alternative Ownership Transitions the Future for Small Businesses?
For many small business owners, the idea of selling their life's work often conjures images of a competitive bidding war, with the highest offer dictating the future.
Popular valuation guides
- 01
Business Valuation Methods: Complete Guide
A founder-friendly overview of income, market, and asset-based valuation approaches with guidance on when to blend methods.
- 02
DCF Valuation: Complete Guide
A practical, founder-friendly walkthrough of building, debating, and presenting a discounted cash flow model with defensible assumptions.
- 03
Adjusted EBITDA: Complete Calculation Guide
Learn how to calculate Adjusted EBITDA, document add-backs, and use the metric to benchmark valuation multiples with confidence.
Share this article